10 Strategies to Market Your Book Online

There must be 101 ways to market your business book, and you don’t have to wait until you’ve finished it to start. Actually the earlier you begin to promote your book and tell people about it, the more motivated you will be to actually finish it!There are too many people who wait until their publish date before they do any marketing. Then they wonder why they don’t have the right strategies in place to sell their book, and struggle to use it as an effective marketing tool to generate more clients and get more business.

If you don’t have an effective sales funnel in place, if you do sell your book, it won’t lead anywhere.

If you don’t have a community of people waiting for your book, then no-one is going to know that it exists.

If you just let it sit on Amazon and hope, then writing it will simply be a waste of your time.
Let me give you an overview of some of the online strategies that you can take at various stages of your book’s launch to market it online.Book pre-launch1. Tell people you are writing your book before you’ve even started. In the online world, this will probably be via social media or your newsletter list. There’s nothing like someone asking you how your book is going to get you focused. It’s also a great way to tell people how you’re getting on and get feedback from those who are interested in your business topic.2. Get input from those you tell. Do a survey or find people to interview to get clear about what they want from your book. Some of my clients have found this to be a great way to build their community and reach more people than they may have done without the promise of a book.3. When you’re clear on your message and what you’re sharing, use social media to share snippets and nuggets from your book and your blog to give some of the key messages. Canva is a great tool to create graphics to promote your book. Just make sure you include your web address with any of your tips.4. It goes without saying (but I’ll say it anyway!) that the message on your website needs to be congruent with the message in your book. But it’s also about building a community of people who love what you have to say. Make sure you have an effective lead magnet on your website that enables you to create a list of people interested in your services and your forthcoming book. This will help you to find people who are ready to buy from you. Ideally this lead magnet feeds into your book, thus creating a demand, or you could give away a chapter or two or your book, just like some of my clients.5. Pre-sell your book via a squeezepage on your website. If you’re worried about generating income whilst writing the book, want to fund publishing, or want to create an immediate buzz, then sell your book now. This is a great way to bring in some income and it certainly gives you the incentive to get it finished.Book launch6. Once you’ve published your book, having an Amazon launch is a great way to create a frenzy. There are simple tricks that will help you to have the perfect launch. The secret is to get lots of people helping you to promote it on a particular day and give away great bonuses when people sign up. My first book reached #1 on Amazon by using the particular method that I share with my clients.7. Even if you don’t do a full Amazon launch, you can tell your list how they can buy your book and a webinar is a great way to get people interested in your message. Sharing some of the key messages, stories and details will help them to buy into what you have to say.8. Get some great online PR for your book. You can guest blog for complementary business owners, write an article for an online magazine, or share your story with the Huffington Post.9. Who else do you know who can help you? Ask people or magazines to review your book for you and share with their readers, and also remember to request that people share these reviews on Amazon.Book post-launch10. The online marketing for your book is not finished once you’ve launched it. You can continue doing some of the strategies above and ongoing promotion might include webinars, interviews, podcasts, videos or masterclasses, commenting on forums where you can share your expertise, continuing to give great content to your list, and working with joint venture partners to get your message out to more people.

Which Are The Best E-Commerce Websites To Buy Or Sell Books?

Needless to say, books are one of the best mediums to transport you to a world of knowledge, no matter which kind of books they are. So, are you looking for the sites that can offer you the best books at the best possible prices? If so, till now you must have realised that with so many e-commerce websites popping up every day, searching the best place for online shopping of books is a tricky task. Therefore, to make your task easier, here is a compiled list of websites that will help you make an informed decision for buying and selling of books.

Amazon
Initially started as an online bookstore, this website offers you a wide variety of books under various categories such as humour, action & adventure, fiction, romance etc. No matter whether you’re searching for timeless classics or books for competitive exams, you can find it at Amazon.in.Moreover, you can narrow down your choices and make your search more convenient as you can browse by genre. Apart from the regular books, there are the free e-books and audio books that you can download and listen to for better learning.Again, you can also secure a book that you want to buy and it will be delivered at your doorstep, once released. What can be easier than this, right? Ranging from study guides for engineering and story book for children to books on history and guides for medicine, Amazon has a book for you based on your browsing and purchasing history. Also, it offers easy and free listing option that assists you in selling your items effortlessly.

Flipkart
With a database spanning more than a million titles, Flipkart is one of the biggest online booksellers in the e-commerce industry today. You can easily browse through the database and buy the book of your choice at a special discount. Starting from popular fictions to the non-fictions, you can find everything here. Also, you can make your payment through a secure payment processing.

Paytm
Paytm is one of the most popular Indian e-commerce websites that was started as a bill payment and mobile recharge website. However, now it sells almost everything starting from clothing and mobile to laptops and books. It is a platform that offers books at decent prices.No matter whether you’re looking for some fiction books or entrance exams’ books, Paytm offers you a wide array of it. They have everything that you need to prepare for your entrance exams be it government service preparation, scholarship exam, general studies etc. You can find everything under one roof at reasonable prices. The team strives to deliver high quality products and services to help you enjoy a personalized shopping experience.

Snapdeal
So, are you looking forward to survive through the deadly magic of Harry Potter or enjoying the roller coaster ride of transformation with the Lord Shiva? Snapdeal offers it all to you. Whether you want to buy Harry Potter or the Immortals of Meluha, this is a great platform to make your purchase.This is one of the biggest platforms with a database of more than hundred thousands of books to select the book of your choice. You can buy books for competitive exams and get an edge over others. Also, you need not worry if you don’t know about a book. You can read the review, order it online and get it delivered at your doorstep.

IndiaBookStore
This website makes your search process easier and helps you to buy your favourite book easily. There are no multiple windows opening which as a result saves your time. Also, you can browse through the huge collection of books and compare its prices to get the best one.

Bookadda
BookAdda, another online bookstore that offers you a collection of over 1,30,00,000 from the best authors at great prices. Ranging from fiction and non-fiction to mystery and competitive exam books, they offer everything that you might be looking for.This online store has a wide collection of books to suit different needs and tastes. It is one of the largest online bookstores and has stocked up a whole array of books under different categories such as Biographies, Sports & Games, Fiction & Non-Fiction, and Academic & Professional etc. Also, they offer prompt delivery which is backed by proactive customer support.

eBay
Buying and selling a wide variety of goods and services, eBay is one of the largest e-commerce company that provides you fast and secure buying and selling experience. Since in this post we are concentrating on online buying of books only, you can browse through a whole array of books that are available.The well-defined sub-categories makes it easier for you to search for your favourite book. Whether you need books to prepare for competitive exams or to kill your extra time, you can pick one from the big list here. eBay is here to offer you all kinds of books from the most popular to the new releases.Undoubtedly, there are a number of good stores to buy and sell books online. However, they come with their own strong and weak points. You just need to find the right platform to meet your specific needs and shop books online. So, if you too are bitten by the book-bug, these are the websites you need to visit. Also, you can sell your used materials and earn money too.