The advertisers remain concerned towards their web presence and online advertising. There are lot of activities that goes into establishing brands from a scratch. When the archaic form of brand building is considered, years of hard work and word of mouth publicity distinguished the brands. Now, from local advertising we have advanced to a global form of advertising. Today, advertisers can appoint a banner advertising company for global advertising. It is somehow a tough task to hear but it has really been simplified by use of banner advertisements.The banner advertising company caters B2B solutions to the corporate advertisers and B2C reach to large pool of advertisers. The banner advertising steers the advertisers clear of the branding hassles. From planning of strategies to the implementation of brand promotion tactics, every thing is done through using the extensive scope of Internet. The growth of brands depend upon the size of brand awareness or campaign floated to monetize the target markets. It is the usage of this global medium, which has increased the usefulness of advertising.The global count has reached to around 1.15 billion regular Internet users. This is when the advertisers can act smart to utilize the solutions of a banner advertising company. The advertisers believe in the facilities of interactive ad solutions, which can canalize the Internet traffic in an intelligent way. Such an entity has a team of experts who devise solutions after understanding the need, products and services. In addition, the details related to organization and its culture is also taken into account. These may include factors like goodwill, advanced manufacturing process, etc.These facts are valuable for the experts for decision-making over branding strategies, media planning, target audience, etc. The promotional planning have to be winded according to the budget allocated for campaigns. No doubt that it is a secondary thing in Internet advertising because it is a cheaper form of advertising. The advertisement campaigns includes rich media ads, interstitials, pop up ads, pop under ads, flash video ads, etc. These ads are displayed across wide banner network that consists of publishers from diverse verticals. It places the advertisers in a growing position.